Artificial intelligence
AI video production, directed by people.
AI expands what we can tell. It does not write the story or direct it: it removes limits of budget and location.
What it allows today.
Generative AI already produces images and video with big-screen quality. What it does not provide is the story, the judgement or the direction: we still bring those.
Periods that no longer exist
Recreating a city, a beach or a workshop from a hundred years ago without sets or thousands of extras.
Worlds that cannot be filmed
Animation, fantasy and characters that do not exist, with film direction, lighting and editing.
The film before the shoot
A teaser or a previsualisation to decide, persuade or secure funding.
One campaign, many markets
Versions, formats and languages of the same piece without reshooting.
When yes and when no.
Better with AI
- Past periods and historical recreation
- Worlds, creatures and impossible places
- Teasers and previsualisation
- Versions for many markets
Better with camera
- Testimonials and real people
- Documentary: what happened, where it happened
- Stories where authenticity is the message
- Real products that must be seen as they are
Often, the best option is to combine both in the same piece.
Responsible AI
How we work with AI.
People in charge
People write the script, direct and edit. AI is one more tool in the team, like the camera.
Rights and image
If AI has to recreate the face or voice of a real person, we ask for their written permission first. We never imitate anyone without authorisation.
Transparency
We always state what has been generated with AI, as the EU AI Act requires (Article 50, applicable from August 2026), and we help you comply in your campaign.
AI project
Luz y Misterio: La fe de Gaudí
A documentary on the faith of Antoni Gaudí in which all the fiction, from his childhood to his maturity, is made with AI. The interviews and real locations are shot on camera. Release in 2027.
Pricing
What it costs.
Choose what you need and adjust the options: you get a price estimate (+ VAT) and a timeframe straight away. We give you the fixed price once you have told us your story.
Tell us your story
Your answers reach us with your message. We reply within one or two working days with questions, ideas and the fixed price.
Frequently asked questions
What people ask us most about AI.
Does AI replace shooting?
No. For testimonials, real people, documentaries and products that must be seen exactly as they are, we keep shooting with a camera. AI is used for what cannot be shot or would cost too much: past periods, impossible worlds, teasers and versions. We often combine both in the same piece.
Who directs an AI-made piece?
People. We write, direct and edit the script; AI is one more tool in the team, like the camera.
Must an AI-made piece be labelled as such?
Yes. The EU AI Act (Article 50, applicable from August 2026) requires content generated or manipulated with AI to be disclosed. We always state it and help you comply in your campaign.
Can you recreate the face or voice of a real person?
Only with their written permission. We never imitate anyone without authorisation.
Is the quality good enough for cinema or television?
Generative AI already produces images and video with big-screen quality. All the fiction in our documentary Luz y Misterio: La fe de Gaudí, due in 2027, is made with AI.
What do you want to make with AI?
Tell us about it in a few lines. We will reply with questions, ideas and a proposal.